There is no PINK in Orange and Black

There is no pink in Orange and Black

October 1, 2013 at 5:40am

> What does this mean?

October is my sister and I favorite holiday. When we were kids, we would go to the video store and rent tons of horror movies and watch them all day. That was the best time, although the pumpkin-head man one kinda freaked me out…

To make a long story shorter than a longer story.. Tara, our youngest sister has breast cancer, she had a double mastectomy and has completed her chemotherapy and infusions. She is all clear!

She really opened my eyes about how this whole pink thing was all about.

How breast cancer became a marketing business. It’s sad. Don’t get me wrong, I am all about cancer awareness. Our family donates to the Hope Lodge as much as we can and our family has had its encounters and confrontations with cancer.

You don’t have to agree with this at all.. But take a step back and look..

Ask this question to the loved one or friend you know has cancer, is walking or running for them really for them? Is buying a coffee mug with a pink ribbon for them? Think about it.. They are the ones going through this, is a tee shirt really helping them feel better? Instead, ask them what you can do for them?

I went through that same phase as first, once I saw pink or a pink ribbon I would buy it, but why was I buying it? Because, it was what you were supposed to do.. damn marketing guros. So I stopped, because my sister, our sister didn’t like pink!

If Tara had her way, all this breast cancer awareness would be Gears of War related, like a pink frag or “Think before your Pink” posters plastered on the wall throughout the campaign maps.

I asked that question to Tara and she said give to the Hope Lodge.. And now she wants the pink out of orange and black… It’s Halloween, there is no room for pretty pink ribbons!

So for her, I will do my best to take the pink out of Orange and Black, as well as giving her Halloween in October instead of a reminder of the personal horror she went through by a pink ribbon.

So, I am asking  illustrators (only if you are interested) to help create a logo for this campaign. If you have ideas you want to pass my way, that would be awesome!

Email: alice@green-flymedia.com

october

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